When is a Website Outdated?

Jun 27, 2012 at 12:17 PM

Is Your Website Outdated?

Is Your Website Getting Old?

The Lifespan of a Website can really vary, depending on how well it was originally developed and how regularly it is maintained. However, one thing for sure is: the website is a rapidly growing and dynamically changing beast. Since it has become such a prevalent piece in the marketing scheme of any business, it's important to be sure you're keeping up with the evolutions. From our experience, we find that an average website requires a major upgrade / redesign every 3 to 4 years.

Here are some points to consider when evaluating how dated your website is:

  • Does your Website utilize the latest technologies?As mentioned in our introduction, things are changing quickly. As the trends change, so do the expectations of the users. Are you applying any of the latest tools? As a simple example, does your website use a dynamic, up-to-date web platform like WordPress that can easily incorporate popular widgets and tools, and/or Social Media? Are you considering how your website functions on the latest mobile and tablet devices?
  • What are your competitors doing on their website?Innovation is marker for relevancy in the new online world. If you are unaware of how your competitors are utilizing the internet, you may find yourself falling behind on the curve. Modern consumers almost all take the time to look you up on the internet as they are shopping around for products and services. If you aren't keeping up, then maybe your customers will begin questioning your relevancy in your industry.
     
  • Is your Website looking like digital shag-carpet & floral wall paper?Visual design can rapidly date your website. The internet is full of young, innovative and creative minds that are driving the styles seen across the internet. Trends are often a reflection of the technological tools that power and support the modern websites. You'll notice the highly graphical and flashy years of the early 2000's have been replaced by sleek and lightweight designs of the recent years. If you aren't paying attention, your website will look like the run-down, outdated neighbour's home next door.
     
  • Are you adapting your website to search engine requirements?Do you know that search engines are constantly tweaking and adjusting how they determine which website should rank highest? It only makes sense that they would do so, because technology forces them to keep pace with the way websites are being developed. As new tools are introduced, search engines like Google need to account for how those tools will affect page ranking and relevancy. If you haven't done anything to enhance your website over the past few years, chances are Google knows you're lagging behind - and therefore, are less 'vibrant and relevant' compared to other businesses who are actively engaged in their online presence.

These are just a few considerations in evaluating your current website. It's pretty important stuff, considering how connected we are and how deeply we depend on the internet as our primary source of information.

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James Rozak is the Creative Manager at Microtek Corporation, sharing his talents as a graphic designer, branding specialist, web developer and illustrator for over 15 years. 

ePic: Microtek's New Canadian Photo Contest!

Nov 1, 2011 at 9:41 AM

ePic Photo Contest

Microtek's New Photo Contest!

Every month, Microtek will be hosting a themed photo contest for anyone (in Canada) who loves snapping and sharing their photos. You don't need to be a professional, you just need to enjoy photography! Well be giving away great prizes to winners. Just go to our website at www.microtekcorporation.com/photocontest/ to see the current contest information, and submit your entry!

November Theme: Fire Hydrants

 

Contest Timelines:

Submissions will open to the public November 1st, 2011
Submissions will close
 November 15th, 2011
Top Finalists Posted
 November 21st, 2011
Winner Announced on
 November 30th, 2011

 

Contest Criteria:
Judges will award points in the following categories:

  1. Originality & Creativity (is the photo subject matter interpreted uniquely, while still clearly 'on theme'? Does the photo tell a story? Was there creative effort?)
  2. Design & Composition (good cropping, effective center/object of focus, effective angles/perspective )
  3. Technical Quality (crispness, color control, lighting/shadows, professionalism, etc)
  4. Judges Choice (points awarded for overall appeal to judges)

The public will be allowed to 'Like' the finalist photos. This will not affect the judging criteria, but could impact the Judges Choice point category based on public popular opinion.

Just visit the website at: www.microtekcorporation.com/photocontest/

Good luck, and have some fun!

 

Dennis Ritchie: Second to None

Oct 27, 2011 at 5:42 PM

Dennis Ritchie Tribute

He Should Need No Introduction.

His name is Dennis Ritchie. 

And while the world paused to pour praise and tribute upon Apple founder, Steve Jobs, a week later Ritchie quietly succumb to his own ongoing illness in the silence of his New Jersey home. There was no outpouring of appreciation much beyond the community of experts who recognized the significance of the man. 

Why should we know Dennis Ritchie? Simply put, even Steve Jobs would have to say he stood on the shoulders of this originator. It was Ritchie who developed the C programming language, upon which the UNIX system was built. Essentially, everything we love and enjoy on the internet was built upon the foundation that Ritchie developed. Web browsers, servers and the network hardware the internet runs depend on 'C'. Even modern technological luxuries, like the Apple desktop OS, the iPhone and iPad depend on the underlying foundation of the 'C' language. Yes, even Windows was originally written upon the 'C' platform. 

As some experts put it, it could not be overstated how much the networking and information technology industry owes to what Ritchie contributed. What praise Steve Jobs received for the outwardly incredible innovations the world loves in Apple, Ritchie ought to receive the same recognition for what happens within those very products. 

I am not a programmer; I'm just a guy who benefits from the amazing things the really smart people in this world are able to build. But the programmers who work on the Microtek team were adament that the same recognition which was paid to Steve Jobs should also be given to a man their profession owes so much to.

I marvel at how brilliant the originators of the technology industry really are. To conceive and give birth to the ideas which a man like Dennis Ritchie did is beyond remarkable. So while the world continues to echo appreciation in the aftermath of Steve Job's passing - may we also give place to a man who even Steve Job's would have to tip his hat to. 

Well done, Dennis. Thank you. 

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James Rozak is the Creative Manager at Microtek Corporation, sharing his talents as a graphic designer, branding specialist, web developer and illustrator for over 15 years. Thank you to Joshua Hyatt, Microtek Programmer/Developer, for his contribution. 

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