Marketing yourself should be one of the most exciting elements of your business plan. Why? Because through your marketing initiatives, you get to exclaim to the world why you are so amazing to do business with. While marketing as a whole goes far deeper than a simple logo, your logo often presents the first impression a prospective customer will receive in the sales process. Thus, developing a strong visual brand will go a long ways in establishing how legitimate and creditable you are by virtue of how you choose to represent yourself when you aren't there to do the selling.
Logo Development
It starts here. Your visual brand begins with a strong logo. All of your marketing materials will be developed after the quality and style of your logo brand. It pays to get a professional to ensure this central piece of your brand is impressionable.
Branded Corporate Packages
Your visual brand carries through to all your subsequent primary marketing pieces. The standard branded packages usually consists of:
- Business cards
- Letterhead / envelop stationery
- Corporate folders
Marketing Materials
When you need to provide concrete information about your business, alternative branding pieces come into play. Perhaps you need to make some big noise? Or maybe you just need to have something on hand to deliver the message? Here are some print options to consider:
- Brochures
- Fliers / postcards
- Thank you cards
- Billboards
- Bus bench design
- Large format printing (posters / banners)
- Truck decal artwork
- Custom labeling (CDs / DVDs)
Custom Illustration
Stock artwork can come in handy. Photography is readily available and cheap clip art is easily found online. But perhaps you need something to send you over the top, and have a graphic that no one else has.
We're happy to have a professional Illustrator on staff who can give you a uniquely creative and graphical edge.
Printing
It is important to note that we do print design, not printing. We have relationships with several local printers who we recommend and use for our printing services. We'd be happy to discuss the options, based on your specific print requirement.
Branding Strategy Consultation
Maintaining a strong visual brand, and understanding the depth of branding in your marketing strategy is crucial. One of the major downfalls of a brand is lack of consistency and management. If you want to maintain a solid visual presence, we have experience in managing your visual branding strategy for a impacting long-term strategy.
