Marketing yourself should be one of the most exciting elements of your business plan. Why? Because through your marketing initiatives you get to exclaim to the world why you are so amazing to do business with. Developing a strong visual brand will go a long way in establishing how legitimate and creditable you are. Marketing as a whole goes far deeper than a simple logo – let’s look at all of the important aspects..
It starts here. Your visual brand begins with a strong logo. Your logo often creates the first impression a prospective customer will perceive. All of your marketing materials should be developed around the quality and style of your logo brand. It pays to get a professional to ensure this central piece of your brand is impressionable.
Branded Corporate Packages
Your visual brand carries through to all your subsequent primary marketing pieces. The standard branded packages usually consists of:
- Business cards
- Letterhead / Envelope stationery
- Corporate folders
Concrete information about your business is necessary and important. Microtek knows how to brand the pieces to make them memorable. Perhaps you need to make some big noise? Or maybe you just need to have something on hand to deliver the message? Here are some print options to consider:
- Fliers / postcards
- Thank-you cards
- Bus bench design
- Large format printing (posters / banners)
- Truck decal artwork
- Custom labeling (CDs / DVDs)
Stock artwork can come in handy. Photography is readily available and cheap clip art is easily found online. But perhaps you need something to make you unique and have a graphic that no one else has.
Microtek has a professional Illustrator on staff who can give you a creative and graphical edge.
It is important to note that we do print design, not printing. We have relationships with several local printers who we recommend and use for our printing services. We’d be happy to discuss the options, based on your specific print requirement.
Branding Strategy Consultation
Maintaining a strong visual brand and understanding the depth of branding in your marketing strategy is crucial. One of the major reasons a brand is not successful is due to lack of consistency and management. You need to maintain a solid, lasting visual presence. Microtek has extensive experience in strategy and management of visual branding for a long-term and memorable impact.